The problem
Your rights live in spreadsheets. Your ads live in Ads Manager.
Nothing connects the two, so creator ads keep running after the usage window in the contract ends.
Turning off a creator's partnership code doesn't stop ads that are already live. Someone has to check every ad against every license, every time.
Rights sheet
- @maya.makesends Oct 12
- @jon.runsends Nov 4
Ads Manager
- Glow Serum · UGC v3Active
- Morning Routine · Hook 02Active
How it works
Three steps. Then Lapse keeps checking.
- Step 1
Import your rights
Upload your usage-rights spreadsheet (creator, asset, channels, start and end date, one row per asset) or add licenses by hand.
licenses.csv · preview
Creator Asset Start End @maya.makes UGC v3 2026-07-14 2026-10-12 @jon.runs Hook 02 2026-08-06 2026-11-04 2 new licenses ready to import
- Step 2
Connect Meta, read-only
Pick the ad accounts to watch. Lapse asks Meta only for read access to your ads (ads_read). It never creates, edits or pauses ads.
Meta ad accounts
ads_read · read-only- Acme · Main
- Acme · Retargeting
- Acme · Test
- Step 3
Get alerted before it costs you
Lapse re-checks your live ads every 6 hours on Starter and every hour on Agency and Scale. New violations are emailed as soon as they're found, and expiring licenses are flagged ahead of time. Everything is on your dashboard.
Inbox
- 1 ad running without a valid license · AcmeNow
- 2 licenses expiring soon · Acme14 days
What Lapse flags
Three findings, each with a next step
- Expired
- The ad is live, but its license has ended or was revoked. End dates count through the last day of the license.
- Expiring soon
- The license ends inside your alert window. You're alerted 14, 7, 3 and 1 days out by default; change it in Settings.
- No agreement linked
- A creator partnership ad with no license on file. Lapse suggests a match so you can link it in one click. Shown as Untracked in the dashboard.
Pricing
Priced by ad accounts, not seats
Every account starts with a 14-day Starter trial, no card required. If you don't subscribe, you move to the free Creator plan and keep your data.
Starter
$79/month
Start with a free audit- 2 ad accounts included
- Live ad checks every 6 hours
- Email alerts
- Extra ad accounts $19/month each
Agency
Recommended$249/month
Start with a free audit- 10 ad accounts included
- Live ad checks every hour
- Email alerts
- Slack alerts
- Extra ad accounts $19/month each
Scale
$599/month
Start with a free audit- 30 ad accounts included
- Live ad checks every hour
- Everything in Agency
- Extra ad accounts $19/month each
Creator · Free
License tracking and renewal drafts. No live ad checks.
Find out which creator ads are running out of license.
Send your usage-rights sheet and read-only access to one ad account. Within 48 hours you get every live ad running past its license.
Get a free rights audit